2. The Race Beat by Gene Roberts and Hank Klibanoff
3. "Sacks full of letters flowed into the newsrooms of northern Negro papers, many of them barely literate scrawlings from southern readers seeking subscriptions and more information about jobs, housing, bus schedules, and all the golden opportunities ballyhooed in each week's editions.
4. ballyhooed (verb) - praise or publicize extravagantly
5. The much-ballyhooed PR Day at San Jose State University was a great success.
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